Mogg Madia/contenitore Ella

Ella is a sideboard with a structure in embossed lacquered MDF, in all the colors as per the samples or clad in heat-treated black oak wood. A container with a linear design thanks to simple and pure elements placed side by side and overlapping, complete with element with flap door, two internal glass shelves, element with drawer and side open compartment. A game of full and empty spaces that also take on an architectural character within any room of the house.

LACQUERED: honey yellow, pearl white, orange, signal red, purple red, terracotta, sapphire blue, ocean blue, aqua blue, chrome green, pale green, turquoise, beige grey, shadow grey, cement grey, silk grey, ocher brown, reddish brown, white, black.

PLATED: heat-treated oak

Dimensions in cm: L.230 | P.52 | H.69
mc 0.88 | 90 kg

Designer: UTO BALMORAL

I don't believe in design I believe in ideas "Uto Balmoral is not me" Uto Balmoral is the first virtual designer, he is a character provocatively created to be himself a product, a designer's project." The idea was born from a personal reflection on the situation of contemporary design and the concept of designers as "brands".

From the awareness of the phenomenon, the character of Uto is born, with transversal intentions, who outlines his own image starting from the denial of it in a game of balance between the will/need to appear and that of hiding. Uto's research is that of a design that has expressive, metaphorical value, which triggers a process that goes beyond aesthetics and functionality as the only reasons for being.

He made his debut in 2011 with the Maybe/Forse exhibition at the DAAL Gallery in the Ventura area during the Milan Design Week, presenting the limited series collection of “Unstables” tables and the “The Putrella's Connection” family of lamps. He collaborates with Italian companies and starniere including Tonelli Design, Officinanove, D3CO, Luce 5