Mogg madia alta Zio Tom

The Zio Tom high sideboard by Mogg recalls the fences of country houses. Its seemingly rough design has a strong visual impact. The doors and sides are made of reclaimed antique fir wood whose imperfections are to be considered an asset and not a flaw, while the internal structure and top are lacquered in Mogg's ral colours. 

Dimensions: cm L.110 | P.47 | H.133

Volume and weight: 0.7 mc | 50 kg

Design: CLAUDIO BITETTI, 2012

Born in Aosta in 1962, graduated in Industrial Design at the Faculty of Architecture in Milan, he works as a designer collaborating with companies such as Alivar, Ciatti a Tavola, Dilmos, EmmeBi, Minottiitalia, Mogg, Movelight, Sturm Und Piastic and interior designer creating shops and private homes. His approach to the project is expressed through concepts such as flexibility, the dynamism of the forms, the decomposition to the minimum terms, strengthened by an aesthetic idea that aims to poeticize the object without diminishing its recognisability and functional effectiveness. As Elio Franzini, professor of Aesthetics at the University of Milan, wrote, “Claudio Bitetti's forms, in the design (and bodily) dialectic of the I-we, are therefore symbols, that is, they have an 'open' sense, an invisible that exhibits through the visible”. Thus, in the search for meaning that goes beyond the traditional concept of use value, Claudio Bitetti outlines, as stated by Fiaviano Celaschi, professor and deputy dean of the Faculty of Industrial Design in Milan, "a repertoire of projects that cross the space of the house , forcing those who experience it to exploit the plurality of senses, to use double meaning, to develop common sense"